Rod Building & Repair
Placeholder imagery — real service photos pending
Services / Rod Building & Repair

BUILT FOR
YOUR WATER

Bring in your rod

A snapped tip, a guide that needs rewrapping, or a custom blank built exactly for the water you fish. Our fishing staff repairs rods and builds them to spec. Bring in the pieces and we will make it right.

Why the rod bench?

Tip repair

A snapped tip does not have to mean a new rod. Bring it in and let the bench take a look.

Guide rewraps

Loose, cracked, or missing guides rewrapped so the rod fishes like it did the day you got it.

Custom builds

A blank, your specs, your water. Built by hand for the way you actually fish.

Built to spec

Length, action, guides, grip. Every choice on a custom build is yours, talked through at the counter.

Fishing staff

The people doing the work fish these same waters. Your rod is set up by someone who gets it.

Bring the pieces

Do not toss a broken rod. Bring everything you have and we will tell you what is savable.

/ What this service does

Tip repair, guide re-wraps, custom builds.

/ How it operates

Stop by the fishing counter for help.

Because the right rod is made, not mass produced.

The rod bench Replace it Ship it off
Your rod Repaired, rewrapped, brought back In the landfill, and its fish stories with it Gone for weeks, back after the season ends
Custom spec Built for your water, to your call Whatever the rack happens to have A web form with checkboxes and no one to ask
The conversation Face to face at the fishing counter A price tag and a checkout line An order number and an inbox
Who does the work Staff who fish what they build A factory line overseas cranking out thousands Someone you will never meet or reach
What it means A rod with your name on the story Starting over from zero with a stranger rod A repair with no relationship behind it

How it works.
Start to finish.

01

Bring it in

Broken rod, loose guide, or just an idea for a custom build. Bring the pieces to the fishing counter.

02

The build

The bench repairs, rewraps, or builds to the spec you settled on. Real hands, real thread, real epoxy.

03

Back on the water

Pick it up, rig it up, and go fish it. That is the whole point.

Who's in charge
Fishing Lead

Vaughn Jones

Who works it

Vaughn Jones and Jon Norris

Days available

Tuesday - Saturday

/ Bringing in a broken rod

take your gear right up to the fishing counter and our team will help you

Est. 1972Vestavia Hills, ALRepairs and customsBuilt by hand
no appointment needed

Walk in and ask for the counter.