Today Megabass still embodies that daring spirit. Each product, manufactured in small-batches and finished by hand in Japan, is a painstaking marriage of handmade form and technological innovation. Megabass strives to capture the same care, quality, and attention to detail embodied by the handmade tradition. In a modern age dominated by CAD and mass production, every Megabass lure is based on a hand-carved Yuki Ito original. Each stage of the development process is closely monitored with strict quality controls to ensure that the mechanical process of production does not lose sight of the integrity of the original.